After over a year of waiting, Shopify CEO Tobi Lütke announced that he was happy to finally get his own .eth domain. Tobi Lutke’s announcement is a positive sign of the joy and fulfillment that people experience when they get their own crypto address.

The “shopify ceo” is a cryptocurrency that was created by the shopify ceo, Tobi Lütke. The coin’s value has increased by 30 ETH since it was first announced on the Ethereum blockchain.

Tobi Lütke, the CEO of e-commerce giant Shopify, paid 30 ether for the ENS domain name tobi.eth.

According to a tweet from Shopify CEO Tobi Lütke, the ENS domain name tobi.eth was acquired for thirty ether ($ETH), or around $122,000 at the time of writing. The ENS sales bot released information about the purchase on Twitter, which Lütke verified in the comments. However, as is customary among ENS domain name owners, Lütke has failed to update his Twitter account to the ENS name in question.

#ensdomains #domains purchased at $121851.30 https://t.co/rO0IlMbEc7

December 11, 2021 ENS Sales Bot (@EnsSales)

The Ethereum Name Service (or ENS) is a blockchain-based system for naming. The mission of ENS is to translate human-readable names like “john.eth” into machine-readable identifiers like Ethereum/cryptocurrency addresses, content hashes, and metadata. Over 200,000 names have been registered so far.

As ENS domains become more popular, so does their market value. Particularly domain names that are short and include common terms such as beer.eth (which is owned by Budweiser), has seen its market share increase. ENS domains are non-fungible tokens, (NFTs), that can be exchanged just like other NFTs like art and collectibles.

With ENS names fetching double-digit ether prices, they’ve joined the ranks of high-end NFTs like CryptoPunks and Bored Ape Yacht Club.

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