Cristiano Ronaldo has entered into a strategic partnership with Binance duped ‘a global marketing initiative’ that will see his first NFT collection made available on Friday, November 18 by Binance. It is a partnership between the world’s largest cryptocurrency exchange and one of the world’s most popular footballers.
The collection will be released at 9:00 AM UTC.
The CR7 NFT collection
The agreement Cristiano Ronaldo’s goal is to bring Web3 to millions more Binance fans around the globe through NFTs.
He Yi, Binance Chief Marketing Officer and Binance Co-Founder, spoke out about the partnership.
“We believe the metaverse and blockchain are the future of the internet. We are honoured to collaborate with Cristiano to help more people understand blockchain and showcase how we are building Web3 infrastructure for the sports and entertainment industry.”
The NFT collection is the first collection available to footballers. It will contain seven animated collectibles, each with four rarity levels. There will be four rarity levels: Super Super Rare (SSR), Super Rare(SR), Rare, (R), and Normal.
Each NFT collectible will feature an iconic scene from Cristiano’s football career including his career-defining bicycle kicks in his early years in Portugal.
The NFT is set against the background of the FTX disaster which somehow involved Binance as it tried to buy the exchange before realizing that there were financial issues.